Smart Kolkata — Complete Execution Plan | April 10–30, 2026

Smart Kolkata — Pre-Launch Execution Plan

Complete Day-by-Day Intern Playbook  |  April 10 – April 30, 2026

21 Days 4 Platforms Tools: Canva + ChatGPT Launch: April 30

Quick Reference — Tools You'll Use Every Day

ToolPurposeAccess
Canva (Free/Pro)All graphics, carousels, stories, reels, video editing, thumbnailscanva.com — login with Smart Kolkata account
ChatGPT (DALL-E)AI-generated images (mystery DP, cover images, visuals)chat.openai.com — use the image generation feature
Meta Business SuiteSchedule Instagram + Facebook posts, manage ad accountbusiness.facebook.com
YouTube StudioUpload and schedule YouTube videos/Shortsstudio.youtube.com
LinkedInManual posting on Company Pagelinkedin.com/company/smartkolkata

Table of Contents

Apr 10 Platform Setup & AI Art Apr 11 Visual Branding Apr 12 Video Scripting Apr 13 Video Production Apr 14 Graphic Design (Part 1) Apr 15 Graphic Design (Part 2) Apr 16 Copywriting Apr 17 Scheduling & Testing Apr 18 Meta Ads Prep Apr 19 Launch Day Ammunition Apr 20 Day 1 — Mystery Teaser Apr 21 Day 2 — Scrolling Frustration Reel Apr 22 Day 3 — Decision Fatigue Memes Apr 23 Day 4 — Blurred Cafe Hint Apr 24 Day 5 — Categories Revealed Apr 25 Day 6 — Hidden Gem Engagement Apr 26 Day 7 — BRAND REVEAL Apr 27 Day 8 — 3 Days Countdown Apr 28 Day 9 — Sneak Peek Apr 29 Day 10 — Final Countdown Apr 30 LAUNCH DAY

PHASE 1 — Setup & Production (April 10–19)

10 days to build every asset before a single post goes live. Nothing gets published yet.

D-20

Platform Setup & Initial AI Art

Friday, April 10, 2026

1 Create Instagram Account

  1. Download the Instagram app on your phone (if not already installed).
  2. Tap "Sign Up" → use the Smart Kolkata email address.
  3. Set username: @smartkolkata (if taken, try @smartkolkata.in or @smart.kolkata).
  4. Set display name: Smart Kolkata.
  5. Bio (copy exactly): Kolkata, sorted for you ✦ Food | Places | Experiences | Lifestyle ✦ Launching April 30 🚀
  6. Switch to Professional Account → Creator or Business (choose Business for analytics).
  7. Category: Media/News Company or Local Business.
  8. Leave DP blank for now — we'll upload the mystery DP later today.

2 Create Facebook Page

  1. Go to facebook.com/pages/create.
  2. Page name: Smart Kolkata.
  3. Category: Media/News Company.
  4. Add bio: Kolkata's smartest discovery platform. Food, places, experiences — sorted for you. Launching April 30.
  5. Add the Smart Kolkata website URL (if available) in the About section.
  6. Set call-to-action button to "Learn More" (link to website or Linktree later).

3 Create YouTube Channel

  1. Go to youtube.com and sign in with the Smart Kolkata Google account.
  2. Click on your profile icon → Create a channel.
  3. Channel name: Smart Kolkata.
  4. Add channel description: Kolkata, sorted for you. We cut through the noise and deliver curated recommendations — cafes, hidden gems, experiences, and city living. No fluff. Straight to value. New videos every week.
  5. Go to YouTube Studio → Customization → Basic Info → add keywords: Kolkata, best cafes Kolkata, things to do in Kolkata, Kolkata food, hidden gems Kolkata.
  6. Under Branding → leave profile picture blank for now (mystery DP later).

4 Create LinkedIn Company Page

  1. Go to linkedin.com/company/setup/new/.
  2. Company name: Smart Kolkata.
  3. LinkedIn public URL: linkedin.com/company/smartkolkata.
  4. Industry: Media & Telecommunications or Entertainment Providers.
  5. Company size: 2–10.
  6. Tagline: Kolkata, sorted for you.
  7. Description: Smart Kolkata is a curated city intelligence platform that simplifies discovery across food, places, experiences, and lifestyle in Kolkata. We don't list options — we filter and recommend. One recommendation is all you need.

5 Set Up Meta Business Suite & Ad Account

  1. Go to business.facebook.com.
  2. Click "Create Account" → business name: Smart Kolkata.
  3. Add your Smart Kolkata Facebook Page to the Business Suite.
  4. Connect the Instagram account: Go to Settings → Accounts → Instagram accounts → Connect.
  5. Go to Ad Accounts → Create a new ad account.
  6. Ad account name: Smart Kolkata – Launch Ads.
  7. Set timezone: IST (India Standard Time), currency: INR.
  8. Add payment method (credit/debit card or UPI) — Ashish will share card details if needed.
⚠️
If you get stuck on payment or business verification, message Ashish immediately. Don't spend more than 15 minutes troubleshooting alone.

6 Generate Mystery DP Using ChatGPT (DALL-E)

  1. Open chat.openai.com and start a new conversation.
  2. Copy and paste the exact prompt below.
  3. Download the generated image.
  4. If the result isn't great, regenerate 2-3 times and pick the best one.
  5. Upload the best version as DP on all 4 platforms (Instagram, Facebook, YouTube, LinkedIn).
Create a square profile picture (1:1 ratio) for a mysterious pre-launch social media page. The design should be: - A completely black or very dark background - A single, glowing question mark "?" in the center - The question mark should have a neon red-pink glow (like the color #e94560) with a subtle light bleed/halo effect - The overall mood should feel intriguing, premium, and cinematic — like something big is about to launch - No text other than the "?" symbol - Minimal, clean, high contrast - Style: dark, moody, futuristic, editorial - No logos, no borders, no extra elements
💡
Pro tip: Generate at least 3 variations. Pick the one that looks most "premium and mysterious" when viewed as a tiny circle (since DPs appear as circles on most platforms).

7 Generate LinkedIn Cover Image

  1. Use ChatGPT (DALL-E) with the prompt below.
  2. Download the image.
  3. Upload it as the LinkedIn Company Page banner/cover image.
  4. Recommended size: 1128 × 191 pixels. If DALL-E generates a different ratio, resize in Canva (create custom dimensions → paste image → adjust).
Create a wide banner image (landscape, roughly 6:1 ratio) for a LinkedIn company page. The design should be: - Dark, premium background with a subtle cityscape silhouette of Kolkata (Howrah Bridge, Victoria Memorial outlines in the distance) - Faint neon glow (red-pink, color #e94560) along the skyline - Text overlay in the center: "Something smart is coming to Kolkata" in a clean, modern sans-serif font (white text) - Below that, smaller text: "April 30, 2026" - Overall mood: mysterious, premium, launch-ready - Minimal design — no clutter - Style: dark editorial, cinematic
✅
End-of-Day Checklist for April 10:
☐ Instagram account live with mystery DP
☐ Facebook Page live with mystery DP
☐ YouTube Channel created with mystery DP
☐ LinkedIn Company Page live with mystery DP + cover image
☐ Meta Business Suite set up with IG + FB connected
☐ Ad account created with payment method
D-19

Visual Branding — Finalize DPs

Saturday, April 11, 2026

1 Finalize the Mystery DP

  1. Open the mystery DP images you generated yesterday in Canva.
  2. Create a new design: 1080 × 1080 px (Instagram profile picture size).
  3. Upload the best DALL-E generated image and fit it to the canvas.
  4. Fine-tune if needed: adjust brightness/contrast slightly so the "?" pops more on a dark background.
  5. Export as PNG, high quality.
  6. Re-upload to all 4 platforms if the Canva-polished version looks better than what you uploaded yesterday.

2 Generate the Official Launch DP (The "Reveal" Version)

This is the confident DP that will replace the mystery "?" on April 26 (brand reveal day). We're creating it NOW so it's ready.

  1. Open ChatGPT and paste the prompt below.
  2. Generate 3–4 variations and pick the best.
  3. Then open Canva and overlay the Smart Kolkata logo on it (use the PDF logo file provided).
  4. Make sure the logo is centered, legible, and works as a small circular profile picture.
  5. Export as PNG, high quality.
  6. DO NOT upload this anywhere yet. Save it in a folder called Smart Kolkata Assets → DPs.
Create a square profile picture (1:1 ratio) for the official launch of a brand called "Smart Kolkata." The design should be: - A bold, confident, clean design — the opposite of mysterious - Background: rich deep navy/dark blue (#1a1a2e) or gradient from dark navy to slightly lighter - A subtle, glowing city silhouette of Kolkata in the background (very faint, almost like a watermark) - Central area should be clean and uncluttered — I'll overlay the logo myself - Accent color: bold red-pink (#e94560) used as a subtle glow or accent line - Mood: confident, premium, modern, "we've arrived" - Style: clean, editorial, brand-launch quality - No text — I will add the logo myself
💡
Adding the logo in Canva: Open the PDF logo file → Upload to Canva → Place on center of the image → Resize so it occupies ~60% of the canvas → Make sure it's visible even when displayed as a tiny circle.

3 Create Platform-Specific Cover/Banner Images

  1. Create the following cover images in Canva using consistent branding (dark theme, red-pink accent, city vibe):
PlatformSizeContent
Facebook Cover820 × 312 px"Something is coming to Kolkata — April 30" + dark city silhouette
YouTube Banner2560 × 1440 pxSame style as LinkedIn banner + "Subscribe for Kolkata, sorted"

Use the same dark + neon glow aesthetic. Keep text minimal. Upload to respective platforms.

✅
End-of-Day Checklist for April 11:
☐ Mystery DP finalized and re-uploaded (if improved)
☐ Official launch DP created and saved (NOT uploaded)
☐ Facebook cover image uploaded
☐ YouTube banner uploaded
☐ All assets saved in organized folder structure
D-18

Video Scripting — Write All 3 Scripts

Sunday, April 12, 2026
🎯
Today's mission: Write 3 complete video scripts. These are the most important content pieces of the entire pre-launch. Take your time, get them right.

1 Script: 15-Second Dark Teaser Video (for April 20 — Day 1)

This is the very first video anyone will see. It must create intrigue without revealing anything.

VIDEO: 15-SECOND DARK TEASER Platform: YouTube (also used on IG Reel, FB Reel) Mood: Dark, cinematic, mysterious [0s–3s] BLACK SCREEN. Faint ambient city sounds — traffic, distant honking, chai stall murmur. Text fades in (white, minimal): "Kolkata has a problem." [3s–6s] Quick montage of BLURRED Kolkata visuals — blurred neon signs, blurred street food stalls, blurred crowd. Nothing is in focus. Everything is overwhelming. Text: "Too many options." [6s–9s] Screen glitches. Brief flash of darkness. Text: "Too much confusion." [9s–12s] All visuals fade to solid black. A single "?" appears with a red-pink neon glow (matching brand color #e94560). Soft bass drop or heartbeat sound. [12s–15s] Text fades in below the "?": "April 30." Beat. Black screen. END. MUSIC: Dark ambient + subtle bass. No vocals. Think cinematic trailer. Text Style: Clean white sans-serif on black. Minimal. Premium.
How to Create This in Canva
CANVA VIDEO CREATION STEPS: 1. Open Canva → Create a design → "Video" (1080 × 1920 for Reels) OR "YouTube Video" (1920 × 1080) → Create BOTH versions: vertical (9:16) for IG/FB Reels + horizontal (16:9) for YouTube 2. SLIDE 1 (0-3 sec): - Black background - Add text: "Kolkata has a problem." (Font: clean sans-serif like Montserrat, white, centered) - Animation: "Fade" on the text - Duration: 3 seconds - Add audio: search "dark ambient" or "cinematic tension" in Canva's audio library 3. SLIDE 2 (3-6 sec): - Find 2-3 stock videos of busy city streets / neon signs in Canva's video library - Apply "Blur" filter (set to high) so nothing is recognizable - Add text overlay: "Too many options." (same font, white) - Duration: 3 seconds 4. SLIDE 3 (6-9 sec): - Add a brief "glitch" transition between slides (Canva has glitch transitions) - Black background - Text: "Too much confusion." → animation: "Typewriter" or "Fade" - Duration: 3 seconds 5. SLIDE 4 (9-12 sec): - Black background - Upload the mystery "?" image (the DP we created) and place it center - Animation: "Pop" or "Rise" - Duration: 3 seconds 6. SLIDE 5 (12-15 sec): - Black background - Text: "April 30." (larger font, bold, white) - Animation: "Fade" - Duration: 3 seconds 7. Add background music: search "cinematic dark" in Canva audio. Lower volume to ~30%. 8. Export: MP4, highest quality. → Save as: "Teaser_15s_Vertical.mp4" and "Teaser_15s_Horizontal.mp4"

2 Script: 30-45 Second Brand Reveal Video (for April 26 — Day 7)

This is THE moment. The "?" becomes Smart Kolkata. Maximum impact.

VIDEO: 30-45 SECOND BRAND REVEAL Platform: All 4 platforms Mood: Building tension → confident reveal → energy [0s–5s] BLACK SCREEN. Same heartbeat/bass from teaser. Text: "For 7 days, you've been wondering..." Quick flash cuts of all previous teaser posts (screenshots from Days 1-6). [5s–10s] Text: "Kolkata is full of options." Rapid montage: Google search results, confusing review screenshots, "Best of Kolkata" lists. Text: "But who actually tells you what's WORTH IT?" [10s–18s] Beat drop. Screen goes black for 1 second. Then — REVEAL: The mystery "?" transforms/morphs into the Smart Kolkata logo. (OR: the "?" shatters and the logo appears behind it) Bold text: "SMART KOLKATA" Tagline appears below: "Sorted for you." Accent color #e94560 glows behind the logo. [18s–30s] Quick, energetic montage of Kolkata's best: - Beautiful cafe interiors - Street food close-ups - Iconic landmarks - Friends laughing at a rooftop Each shot has a small overlay text: "Best cafes ✓" "Hidden gems ✓" "Worth-it experiences ✓" "Zero confusion ✓" [30s–38s] Logo centered on dark background. Text: "We don't give you options. We give you CLARITY." Tagline: "Smart Kolkata — Sorted for you." [38s–42s] Text: "Launching April 30" "Follow us. Subscribe. Be first." Social handles appear. END. MUSIC: Tension building → beat drop at reveal → upbeat/confident after. Search "brand reveal" or "logo reveal" in music libraries.
How to Create This in Canva
CANVA — BRAND REVEAL VIDEO: 1. Create design → "Video" (make both 9:16 vertical and 16:9 horizontal) 2. SECTION 1 — TENSION (Slides 1-3, ~10 sec total): - Slide 1: Black bg, text "For 7 days, you've been wondering..." (fade animation, 4 sec) - Slide 2: Search Canva stock for "busy city" "phone scrolling" "confusion" videos. Add text overlay "But who tells you what's WORTH IT?" (3 sec) - Slide 3: Black screen, 1 sec pause (builds tension) 3. SECTION 2 — THE REVEAL (Slides 4-5, ~8 sec): - Slide 4: Upload mystery "?" image. Then on the SAME slide, add the Smart Kolkata logo on top with "Pop" animation. Use Canva's animation timing so "?" appears first, then logo appears over it. (4 sec) - Slide 5: Clean slide with just the logo centered on dark bg. Text below: "Sorted for you." Use "Breathe" or "Rise" animation. (4 sec) 4. SECTION 3 — ENERGY MONTAGE (Slides 6-9, ~12 sec): - 4 slides, 3 sec each - Search Canva stock: "cafe aesthetic" "street food India" "Kolkata" "friends rooftop" - Each slide: stock video/image + overlay text (e.g., "Best cafes ✓") - Use quick transitions (match cut or fade) 5. SECTION 4 — CLOSE (Slides 10-11, ~8 sec): - Slide 10: Dark bg, logo, text: "We don't give you options. We give you clarity." (5 sec) - Slide 11: "Launching April 30" + social handles (3 sec) 6. MUSIC: Search "epic reveal" or "brand intro" in Canva audio. 7. Export both vertical and horizontal versions as MP4.

3 Script: 2–3 Minute YouTube Launch Video (for April 30 — Launch Day)

VIDEO: 2-3 MINUTE YOUTUBE LAUNCH VIDEO Platform: YouTube (primary), cross-post shorter cuts to IG/FB Mood: Confident, inspiring, "We're here and we're different" [0s–15s] HOOK — THE PROBLEM Open with relatable frustration: VOICEOVER (or text-on-screen if no VO): "You want to try a new cafe in Kolkata. So you Google it. 47 results. You open Zomato. 200 options. You ask Instagram. 15 different recommendations. Thirty minutes later... you're still scrolling." VISUALS: Screen recordings of Google searches, Zomato scrolling, Instagram explore page — all blurred/fast. [15s–35s] AGITATE THE PROBLEM "Kolkata has incredible food, stunning hidden gems, and experiences that deserve to be discovered. But nobody is cutting through the noise. Every platform gives you MORE options. Nobody gives you THE answer." VISUALS: Beautiful Kolkata montage — but shown in overwhelming, rapid-fire sequence. Too much, too fast. Makes the viewer feel the overload. [35s–55s] THE SOLUTION — INTRODUCING SMART KOLKATA Beat drop. Clean transition. "That's why we built Smart Kolkata." Logo reveal (reuse the brand reveal animation). "One platform. Curated recommendations. No fluff. Straight to value." VISUALS: Clean, organized content previews — like showing what Smart Kolkata posts will look like. Calm. Clear. The contrast to the chaos before. [55s–1:30] WHAT WE DO "We cover 4 categories that matter:" 1. "FOOD — Not 50 cafes. THE 5 you should actually visit." (Show cafe visual) 2. "PLACES — Hidden gems, date spots, hangouts worth your time." (Show location visual) 3. "EXPERIENCES — Things to do this weekend, sorted." (Show activity visual) 4. "LIFESTYLE — City living, trends, the good stuff." (Show lifestyle visual) VISUALS: One polished image/clip per category with overlay text. [1:30–2:00] THE DIFFERENCE "Other pages give you options. We give you clarity." "Think of us as that one friend who always knows the best spot." "We research. We filter. We recommend. You just show up and enjoy." VISUALS: Split screen — Left: cluttered Google results / Right: Clean Smart Kolkata recommendation card. [2:00–2:30] CALL TO ACTION "Smart Kolkata is live — starting today." "Follow us on Instagram. Subscribe here on YouTube. And never waste another weekend wondering where to go." Logo + tagline: "Smart Kolkata — Sorted for you." "Your city. Your vibe. Our curation. Let's go." End screen with subscribe button overlay. END. MUSIC: Tense/dark in problem section → beat drop at reveal → upbeat/confident for rest. VOICEOVER: If possible, record with a clear, confident, slightly informal Indian English voice. If no VO available, use clean text-on-screen throughout.
How to Create This in Canva
CANVA — 2-3 MIN YOUTUBE VIDEO: This is a longer video. Break it into clear sections in Canva: 1. Create design → YouTube Video (1920 × 1080) 2. SECTION: THE PROBLEM (6-8 slides, ~35 sec) - Use stock footage: "phone scrolling", "busy street food", "confused person" - Add text overlays matching the script above - Transitions: keep them simple (fade or dissolve) 3. SECTION: THE REVEAL (3-4 slides, ~20 sec) - Reuse/import the brand reveal video elements you made - Logo animation slide - "One platform. Curated recommendations." 4. SECTION: 4 CATEGORIES (4-5 slides, ~35 sec) - One slide per category: Food, Places, Experiences, Lifestyle - Use beautiful stock images from Canva - Text overlay: category name + one-liner from script 5. SECTION: THE DIFFERENCE (3 slides, ~30 sec) - Create a side-by-side comparison graphic: Left: messy search results (screenshot or mockup) Right: clean recommendation card (design this in Canva) - Add key quotes from script 6. SECTION: CTA + END SCREEN (2 slides, ~20 sec) - Logo + tagline + social handles - "Subscribe" text with arrow pointing to subscribe area - End card: 20 seconds (YouTube lets you add end screen elements) 7. VOICEOVER OPTION: - If recording voice: use your phone's voice recorder, speak clearly - Upload the audio file to Canva and sync with slides - If NO voiceover: use text-on-screen throughout (totally fine for this style) 8. MUSIC: Layer 2 tracks from Canva audio: - Track 1 (0:00-0:35): dark/tense for problem section - Track 2 (0:35-end): upbeat/confident for solution section 9. Export as MP4, highest quality. → Save as: "Launch_Video_YouTube.mp4"
✅
End-of-Day Checklist for April 12:
☐ 15-second teaser script written and finalized
☐ 30-45 second brand reveal script written and finalized
☐ 2-3 minute YouTube launch video script written and finalized
☐ All 3 scripts saved in a doc/folder for reference during production
D-17

Video Production — Create Teaser + Brand Reveal

Monday, April 13, 2026

1 Produce the 15-Second Dark Teaser Video

  1. Open Canva and follow the "CANVA — 15s TEASER" instructions from yesterday's script exactly.
  2. Create the vertical version (9:16) first — this is the primary format for IG + FB Reels.
  3. Watch the full video at least 3 times. Check: Does the text timing feel right? Is the mood dark and intriguing enough?
  4. Adjust: If text appears too fast, increase slide duration by 0.5 sec. If music doesn't match, try different tracks.
  5. Export vertical version as MP4.
  6. Duplicate the design → change dimensions to 1920 × 1080 (16:9) → adjust element positions for horizontal → export as MP4.
  7. Save both files: Teaser_15s_Vertical.mp4 and Teaser_15s_Horizontal.mp4.

2 Produce the 30-45 Second Brand Reveal Video

  1. Open Canva and follow the "CANVA — BRAND REVEAL" instructions from yesterday.
  2. Start with the vertical version (9:16).
  3. For the logo reveal moment: upload the Smart Kolkata logo (from the PDF) and use Canva's "Pop" or "Rise" animation for maximum impact.
  4. The most important moment: the transition from "?" to logo. Spend extra time making this feel smooth and dramatic.
  5. Watch the full video 5+ times. The reveal should give you chills.
  6. Export both vertical (9:16) and horizontal (16:9) versions.
  7. Save: BrandReveal_Vertical.mp4 and BrandReveal_Horizontal.mp4.
⚠️
Quality check: Show both videos to Ashish for approval before moving on. Send via WhatsApp. Wait for the green light.
✅
End-of-Day Checklist for April 13:
☐ 15-second teaser video — both versions exported
☐ Brand reveal video — both versions exported
☐ Both sent to Ashish for review/approval
☐ All files organized in Smart Kolkata Assets → Videos
D-16

Graphic Design — Part 1 (Days 1–5 Content)

Tuesday, April 14, 2026
🎨
Design System: All graphics must follow a consistent visual identity. Before starting, set up a Canva Brand Kit (if on Canva Pro) or create a style reference slide with: Primary color: #1a1a2e (dark navy) | Accent: #e94560 (red-pink) | Text: white or off-white | Font: Montserrat or Poppins | Mood: Dark, premium, clean.

1 Day 1 — April 20: Black Mystery Post

Instagram / Facebook Post

CANVA DESIGN — MYSTERY POST: 1. Create design → Instagram Post (1080 × 1080) 2. Background: solid black (#000000) 3. Center element: large "?" in white or with red-pink (#e94560) glow 4. Below the "?": text "April 30." in small, clean white font (Montserrat Light) 5. No logo. No brand name. Maximum mystery. 6. Animation: none needed (this is a static post) 7. Export as PNG. Also create an Instagram STORY version (1080 × 1920): - Same design, but vertical - Add an interactive poll sticker placeholder text: "Something is coming... 👀"

2 Day 2 — April 21: Scrolling Frustration Reel

Instagram / Facebook Reel

REEL SCRIPT — "ENDLESS SCROLLING FRUSTRATION" (15-20 sec) CONCEPT: Show the relatable pain of scrolling endlessly to find a good place. [0s–5s] Screen recording style (or stock footage): someone scrolling through Google Maps reviews, Zomato, Instagram food pages — fast, chaotic, overwhelming. Text overlay: "POV: You're trying to find a good cafe in Kolkata" [5s–10s] More scrolling. More confusion. Maybe a frustrated face reaction. Text: "45 minutes later... still scrolling 😩" [10s–15s] Screen goes black. Text: "What if someone just... told you where to go?" [15s–18s] "?" with glow. "April 30." MUSIC: Trending audio (check Instagram for currently trending sounds) or use a "frustration to resolution" type beat. HOW TO MAKE IN CANVA: 1. Create → Video (9:16 for Reels) 2. Use screen recording of scrolling on your own phone (Google "best cafes in Kolkata" and record your screen scrolling through results) 3. If no screen recording: use Canva stock footage of "phone scrolling" and "busy restaurant" 4. Add text overlays with script above 5. End with the mystery "?" slide 6. Add trending music AFTER uploading to Instagram (Instagram's music library has more trending options) 7. Export as MP4

3 Day 3 — April 22: Decision Fatigue Memes (Story Series) + Carousel

Instagram Stories (set of 4-5)

CANVA — STORY SERIES: DECISION FATIGUE MEMES Create 4-5 Instagram Stories (1080 × 1920 each): STORY 1: - Meme format: "Me deciding where to eat in Kolkata" - Image: confused math lady meme or a person with swirling head - Use Canva's meme templates or create from scratch - Keep brand colors subtle — dark background, white text STORY 2: - "Google: 200 results for 'best biryani in Kolkata'" - "Me: I just want ONE good recommendation" - Split text format STORY 3: - "When your friend says 'anywhere is fine' and you've been scrolling for 30 mins" - Relatable reaction image from Canva stock STORY 4: - "What if one page just... sorted it for you? 👀" - Mystery branding (dark bg, "?" glow) STORY 5: - "Something is coming. April 30." - Add countdown sticker (add when actually posting on Instagram) Style: Make them feel native to Instagram — not overly designed. Memes should feel casual and relatable.

Facebook Carousel: "5 Things Kolkata is Tired Of"

CANVA — CAROUSEL: 5 THINGS KOLKATA IS TIRED OF Create a 5-slide carousel (1080 × 1080 each): Slide 1 (Cover): "5 Things Every Kolkatan is Tired Of" — bold text on dark background with accent color Slide 2: "Scrolling 30 mins just to pick a restaurant" — add a relevant illustration/icon Slide 3: "Reading 200 reviews and still being confused" — star rating icons, overwhelm aesthetic Slide 4: "Asking 5 friends and getting 5 different answers" — chat bubble illustrations Slide 5: "Missing hidden gems because no one told you about them" — treasure/map icon Slide 6 (CTA): "What if someone just sorted it for you? 🤔 April 30." Design: Dark background, white text, red-pink accent elements. Clean, modern. Each slide should be readable in 3 seconds.

4 Day 4 — April 23: Blurred Cafe Photo + Hint

CANVA — BLURRED CAFE HINT POST (1080 × 1080): 1. Find a beautiful cafe interior photo on Canva stock (search "aesthetic cafe" or "kolkata cafe") 2. Apply heavy Gaussian blur (so it's unrecognizable but you can tell it's a cafe) 3. Add text overlay: "You've walked past this cafe 100 times..." 4. Smaller text: "But have you actually been inside? 👀" 5. Corner text or bottom: "We'll tell you if it's worth it. April 30." 6. Keep it mysterious. The blur is the design. Also create a YOUTUBE SHORT version (9:16 video, 10 sec): - Start with clear stock footage of Kolkata iconic spots (Howrah Bridge, Park Street, etc.) - Rapid montage (1.5 sec per clip, 5-6 clips) - End with "?" and "April 30" - Add upbeat Kolkata-vibe music from Canva audio

5 Day 5 — April 24: 4 Categories Revealed Carousel

CANVA — CAROUSEL: 4 CATEGORIES REVEALED (1080 × 1080, 6 slides): This is a BIG content moment — first time you reveal what you'll actually cover. Slide 1 (Cover): "What are we building? Here's a hint..." — dark bg, intrigue Slide 2: 🍽️ "FOOD" — Beautiful food photo background, text: "Not 50 cafes. THE 5 worth your time." Slide 3: 🌆 "PLACES" — Kolkata landmark/hidden gem photo, text: "Hidden gems, date spots, hangouts — curated." Slide 4: 🎯 "EXPERIENCES" — Activity/event photo, text: "Things to do, sorted by vibe." Slide 5: 🛍️ "LIFESTYLE" — Trendy/urban photo, text: "City living, trends, the good stuff." Slide 6 (CTA): All 4 category icons together. "Kolkata, sorted for you. April 30. Follow to be first." Design: Each slide should feel premium. Use high-quality stock photos as backgrounds with a dark overlay (60-70% opacity) so text is readable. Consistent font across all slides. ALSO CREATE: YouTube Short (30s animated category reveal) - Same content as carousel but as video slides (5 sec per category) - Add animated text (use Canva animations) - Background music: upbeat, modern
✅
End-of-Day Checklist for April 14:
☐ Day 1 mystery post (static + story version)
☐ Day 2 scrolling frustration reel
☐ Day 3 story series (4-5 memes) + FB carousel
☐ Day 4 blurred cafe post + YouTube Short
☐ Day 5 categories carousel + YouTube Short
☐ All files saved in organized folders by day
D-15

Graphic Design — Part 2 (Days 6–10 Content)

Wednesday, April 15, 2026

1 Day 6 — April 25: "Your Hidden Gem?" Engagement Reel

REEL SCRIPT — "WHAT'S YOUR HIDDEN GEM?" (15-20 sec) [0s–5s] On-camera or text-on-screen: "Kolkata people, I need your help 🙏" [5s–10s] "Drop your FAVORITE hidden gem in Kolkata in the comments" [10s–13s] "A cafe? A spot? A street food stall?" [13s–15s] "We're building something for YOU." + "?" glow [15s–18s] "April 30. Stay tuned." HOW TO MAKE: - Option A: Record yourself on phone asking this question (more authentic, better engagement) - Option B: Text-on-screen format with Kolkata stock video in background Canva steps for Option B: 1. Create → Video 9:16 2. Background: stock footage of Kolkata streets 3. Add text overlays matching script timing 4. Add popular/trending Instagram audio (add after upload to IG) 5. Export MP4

Facebook: Tag-a-Friend Post

CANVA — TAG A FRIEND POST (1080 × 1080): Simple, engagement-focused graphic: - Background: dark with subtle Kolkata skyline - Main text: "Tag a friend who ALWAYS knows the best spots in Kolkata 👇" - Smaller text: "They might be getting some competition soon... 😏" - Bottom: "April 30." - Clean, minimal design

2 Day 7 — April 26: BRAND NAME REVEAL (Graphics)

🔥
This is the single most important design day. The brand reveal post/reel must be PERFECT.
CANVA — BRAND REVEAL STATIC POST (1080 × 1080): This is the "backup" static post version of the reveal (the reel is the primary content): 1. Dark background with a subtle gradient (navy to dark) 2. Smart Kolkata logo centered, large, prominent 3. Below logo: "Sorted for you." 4. Subtle glow effect around the logo (red-pink, #e94560) 5. Bottom text: "Launching April 30 🚀" 6. This should feel like a brand just announced itself to the world ALSO DO TODAY: - Change the DP on ALL 4 platforms from mystery "?" to the official Smart Kolkata launch DP (the one we created on April 11) - Update bios on all platforms to remove "?" mystery language and add: Instagram: "Kolkata, sorted for you ✦ Food | Places | Experiences | Lifestyle ✦ Launching April 30 🚀" Facebook: same YouTube: update channel description LinkedIn: update tagline and description

3 Day 8 — April 27: 3 Days Countdown

CANVA DESIGNS FOR APRIL 27: 1. INSTAGRAM STORY — COUNTDOWN (1080 × 1920): - Bold "3" centered on dark background - Text: "3 days until Kolkata gets sorted" - Add Instagram countdown sticker when posting (set to April 30) - Red-pink glow behind the "3" 2. INSTAGRAM POST (1080 × 1080): - Clean design: large "3 DAYS" - Smart Kolkata logo below - "Are you ready? April 30." - Premium, dark aesthetic 3. YOUTUBE SHORT — 3 DAYS COUNTDOWN MONTAGE (15-20 sec): - Quick cuts of Kolkata (stock footage) - Text overlays: "3 days..." → "Until the city gets..." → "SORTED." → Logo - Upbeat music 4. LINKEDIN — FOUNDER STORY POST: - This is a TEXT post (no graphic needed, but create a simple banner if desired) - Simple banner: Logo + "The story behind Smart Kolkata" on dark bg

4 Day 9 — April 28: Sneak Peek Content Cards

CANVA — SNEAK PEEK CAROUSEL (1080 × 1080, 5 slides): Show what actual Smart Kolkata content will look like: Slide 1: "Sneak Peek: What Smart Kolkata content looks like 👀" Slide 2: Mock-up of a "Top 5 Cafes" recommendation card — make it look like real content you'd post after launch. Clean, organized, with cafe names blurred out. Slide 3: Mock-up of a "Hidden Gem of the Week" feature — beautiful location photo with overlay text Slide 4: Mock-up of a "Worth It or Not?" review card — restaurant/cafe with a verdict Slide 5: "This is just the beginning. Launching in 2 days. Follow now." Design: These should be ASPIRATIONAL. Show people what to expect. Make the mock-ups look so good they can't wait. YOUTUBE SHORT (15 sec): - Animated preview of the content cards (same as carousel but as video) - Text: "2 days to go" at the end

5 Day 10 — April 29: Final Countdown + Hype

CANVA — FINAL COUNTDOWN DESIGNS: 1. INSTAGRAM — ALL-DAY STORY SERIES (create 6-8 stories): Story 1: "24 hours." (big, bold, dark bg) Story 2: "Tomorrow, everything changes." Story 3: Behind-the-scenes screenshot of content being prepared (meta!) Story 4: "What took us months to build..." Story 5: "...launches TOMORROW." Story 6: Logo + "April 30. Be there." Story 7: Poll: "Are you ready? YES / ABSOLUTELY YES" Story 8: Countdown sticker → April 30 2. INSTAGRAM POST (1080 × 1080): - Giant bold "1" on dark background - "Tomorrow, Kolkata gets sorted." - Logo + red-pink glow 3. FACEBOOK POST (1080 × 1080): - "Tomorrow, Kolkata gets sorted." - Confident, clean, logo-forward design 4. YOUTUBE — 60-SECOND HYPE REEL: - Compilation of ALL teaser clips from the past 10 days - Rapid montage, building energy - End with: "TOMORROW." + logo - Use the most energetic Canva music track you can find 5. LINKEDIN POST: - Simple graphic: "Tomorrow is launch day." - Logo + "Smart Kolkata — Sorted for you."

6 Day 11 — April 30: LAUNCH DAY Graphics

CANVA — LAUNCH DAY DESIGNS: 1. INSTAGRAM — LAUNCH REEL (use brand reveal video + add launch text): - This is the brand reveal video from April 13, but add a new ending: - After the reveal → show the FIRST real content piece (Top 5 Cafes carousel preview) - End with: "Smart Kolkata is LIVE. Follow now." 2. INSTAGRAM — FIRST CONTENT DROP (separate post): - "Top 5 Cafes in Kolkata You NEED to Try" carousel (design this as a real content piece) - This is the first REAL value content — make it incredible - 7 slides: Cover + 5 cafes + CTA - (We'll prep this content on April 19) 3. FACEBOOK — Launch Video + Caption graphic 4. YOUTUBE — Upload the 2-3 minute launch video (created on April 13, polished by now) - Create a custom thumbnail in Canva (1280 × 720): - Bold text: "KOLKATA, SORTED FOR YOU" - Smart Kolkata logo - Kolkata city visual in background - Face (if available) for higher CTR 5. LINKEDIN — Official Launch Announcement: - Professional graphic: Logo + "We're Live" + description - Link to YouTube video
✅
End-of-Day Checklist for April 15:
☐ Day 6 hidden gem reel + FB tag post
☐ Day 7 brand reveal static post
☐ Day 8 countdown graphics + YT Short
☐ Day 9 sneak peek carousel + YT Short
☐ Day 10 all-day story series + post + hype reel
☐ Day 11 launch day graphics + YouTube thumbnail
☐ ALL designs saved organized by day
D-14

Copywriting — All 10 Days of Captions (4 Platforms)

Thursday, April 16, 2026
📝
Use ChatGPT to generate captions. Below are prompts for EACH day. Copy-paste each prompt into ChatGPT, review the output, edit to match Smart Kolkata's voice (smart, slightly witty, no fluff), and save all captions in one master document.

1 Generate All Captions Using ChatGPT

Copy the ENTIRE prompt below into ChatGPT in a single message. It will generate all 10 days of captions across all 4 platforms.

You are a social media copywriter for "Smart Kolkata" — a curated city discovery platform launching on April 30, 2026 in Kolkata. Brand voice: Smart, slightly witty, clear, no fluff, decision-focused. Tagline: "Sorted for you." Target audience: 18-35 year old urban Kolkatans (students + working professionals) who are overwhelmed by too many options when trying to find cafes, places, and experiences. Write captions for ALL 10 days of pre-launch content across 4 platforms. Each caption should be platform-appropriate: - Instagram: casual, hook-driven, emoji-friendly, end with CTA + relevant hashtags (5-8) - Facebook: slightly longer, conversational, shareable, include a question to drive comments - YouTube: description text (SEO-optimized with keywords like "best cafes in Kolkata", "things to do in Kolkata", "hidden gems Kolkata") - LinkedIn: professional but not boring, thought-leadership angle, no hashtag spam (max 3) Here are the 10 days with their content: DAY 1 (April 20): Mystery teaser — black image with "?" and "April 30". YouTube: 15s dark teaser video. DAY 2 (April 21): Reel about endless scrolling frustration. YouTube: community poll. LinkedIn: poll about weekend planning struggles. DAY 3 (April 22): IG story series with decision fatigue memes. FB carousel: "5 things Kolkata is tired of". YouTube Short: street interview style. LinkedIn article: "Why Kolkata needs clarity." DAY 4 (April 23): Blurred cafe photo with hint. YouTube Short: Kolkata iconic spots montage. LinkedIn: vision post "One rec, not 50." DAY 5 (April 24): Carousel revealing 4 categories (Food, Places, Experiences, Lifestyle). YouTube: animated category reveal. LinkedIn: behind-the-scenes researching hidden gems. DAY 6 (April 25): Engagement reel "What's your hidden gem?" FB: tag a friend. YouTube: "Guess what's launching?" LinkedIn: data post about decision fatigue. DAY 7 (April 26): BRAND NAME REVEAL 🚀 — the mystery "?" becomes Smart Kolkata. Full brand reveal video on YouTube. LinkedIn: official introduction. DAY 8 (April 27): 3-day countdown. Story countdown + post. YouTube Short: countdown montage. LinkedIn: founder story. DAY 9 (April 28): Sneak peek of what Smart Kolkata content will look like (content cards). YouTube Short: animated preview. LinkedIn: thought leadership "Curated > Crowdsourced." DAY 10 (April 29): FINAL COUNTDOWN. All-day story series. "1 day to go" post. YouTube: 60s hype reel. LinkedIn: "Tomorrow is launch day." LAUNCH DAY (April 30): Launch reel + first content drop ("Top 5 Cafes"). YouTube: 2-3 min brand video. LinkedIn: official launch announcement. For each day, provide: 1. Instagram caption 2. Facebook caption 3. YouTube title + description 4. LinkedIn post text Make each platform feel distinct — don't just copy-paste the same caption everywhere. Instagram should feel casual, LinkedIn should feel sharp and professional. Important: Use the brand's tone throughout — "We don't give you options, we give you clarity." Keep it punchy. Every caption should make someone curious enough to follow.
  1. Paste the above prompt into ChatGPT.
  2. Review all outputs carefully. Check for: consistent tone, no generic phrases, strong hooks on every caption.
  3. Edit any caption that feels "too generic" or "too corporate" — Smart Kolkata is smart and witty, not salesy.
  4. Copy ALL finalized captions into a single Google Doc or Word document.
  5. Organize by day: Day 1 → IG / FB / YT / LI → Day 2 → IG / FB / YT / LI → etc.
  6. Share the document with Ashish for review.

2 Write the LinkedIn "Founder Story" Post (for Day 8)

Write a LinkedIn post for the founder of Smart Kolkata. Context: Smart Kolkata is a curated city discovery platform launching April 30 in Kolkata. The founder noticed that people waste too much time deciding where to eat, what to do, and where to go — because there are too many options and no reliable filter. The post should be: - Personal and authentic (first person) - Tell the story of WHY Smart Kolkata exists - Touch on the frustration of scrolling through 50 reviews just to pick a restaurant - The "aha moment" — what if one platform just sorted it for you? - End with: "In 3 days, Smart Kolkata goes live. Follow along." - Tone: honest, conversational, slightly inspirational — NOT cheesy startup-bro talk - Length: 150-200 words - Max 3 hashtags at the end

3 Write the LinkedIn Article: "Why Kolkata Needs Clarity" (for Day 3)

Write a short LinkedIn article (400-500 words) titled "Why Kolkata Needs a Smarter Way to Discover the City." Key points to cover: - Kolkata has an incredibly rich food, culture, and experience scene - But discovery is broken — too many options, confusing reviews, decision fatigue - The average person spends 20-30 minutes just deciding where to eat on a weekend - What Kolkata needs isn't MORE content or MORE lists — it needs CURATED CLARITY - Introduce the concept (without naming Smart Kolkata yet — this is Day 3, before the reveal): "What if one platform just filtered the noise and told you what's actually worth it?" - End with a thought-provoking question: "Would you trust a platform that gives you one great recommendation instead of fifty average ones?" Tone: Smart, thoughtful, data-informed where possible. Not promotional — this should read like a genuine observation, not a sales pitch. Include a simple SEO-friendly subtitle and 3 LinkedIn hashtags at the end.
✅
End-of-Day Checklist for April 16:
☐ All 10 days × 4 platforms = 44 captions written and reviewed
☐ LinkedIn founder story post written
☐ LinkedIn article written
☐ All copy saved in one master document
☐ Shared with Ashish for review
D-13

Scheduling & Testing

Friday, April 17, 2026

1 Schedule Days 1–6 (April 20–25) in Meta Business Suite

  1. Open business.facebook.com → Go to Content → Planner.
  2. For each day (April 20–25), create a new scheduled post:
  3. Click "Create Post" → Select both Instagram and Facebook.
  4. Upload the graphic/video for that day.
  5. Paste the Instagram caption (from the master caption doc). For Facebook, switch to the FB-specific caption.
  6. Set posting time: 6:00 PM IST (peak engagement for Kolkata audience).
  7. For Reels (Day 2, Day 5 video, Day 6): use "Create Reel" instead of regular post.
  8. For Stories: Stories cannot be pre-scheduled in Meta Business Suite. Add a reminder in your calendar to post stories MANUALLY on the correct days.
  9. Repeat for all 6 days.
⚠️
Do NOT schedule Days 7–10 yet. Day 7 is the brand reveal — we need to be live and reactive that day. Days 7-10 and launch day will be posted manually for maximum control.

2 Schedule YouTube Content (Days 1-6)

  1. Go to studio.youtube.com.
  2. For each video/Short, click "Create → Upload Video".
  3. Upload the video file.
  4. Add the title and description from the master caption doc.
  5. Add tags: Kolkata, Smart Kolkata, best cafes Kolkata, things to do Kolkata, hidden gems Kolkata.
  6. Set visibility to "Scheduled" → Pick the date and time (6:00 PM IST).
  7. For YouTube Shorts: when uploading, YouTube auto-detects vertical videos as Shorts.
  8. Add custom thumbnail if applicable (for the 15s teaser, you can create a simple thumbnail in Canva).

3 Test All Scheduled Posts

  1. In Meta Business Suite → Content → Planner → click on each scheduled post.
  2. Preview each post on both Instagram and Facebook. Check:
  • Image/video loads correctly (not cropped, not blurry)
  • Caption is complete (no cut-off text)
  • Hashtags are present (Instagram only)
  • Correct date and time (6:00 PM IST)
  • No spelling errors
  • Video plays with sound
  • Carousel swipes correctly (all slides present)
  1. In YouTube Studio → check each scheduled video's preview.
  2. Fix any issues immediately.
  3. Screenshot each scheduled post and send to Ashish as proof of scheduling.
✅
End-of-Day Checklist for April 17:
☐ Days 1-6 scheduled on Instagram + Facebook (via Meta Business Suite)
☐ Days 1-6 scheduled on YouTube
☐ All posts previewed and tested
☐ Calendar reminders set for manual story posts
☐ Screenshots of scheduled posts sent to Ashish
D-12

Meta Ads Prep

Saturday, April 18, 2026

1 Prepare Ad Creatives

  1. Open Canva and create ad-specific versions of your best content:
Ad CreativeFormatSource
Teaser Video Ad9:16 vertical video (15s)Reuse the dark teaser video from Day 1
Category Reveal Ad1080 × 1080 carouselReuse the 4 categories carousel from Day 5
Brand Reveal Ad9:16 vertical video (30s)Reuse brand reveal video from Day 7
Launch Day Ad9:16 video + 1080×1080 imageFrom Day 11 launch content
💡
For ad creatives, the first 3 seconds matter most. Make sure each video starts with a strong visual hook — no slow intros.

2 Set Up Custom Audience in Meta Ads Manager

  1. Go to Meta Ads Manager → Audiences → Create Audience → Custom Audience.
  2. Create Audience 1 — Instagram Engagers:
    Source: Instagram Account → People who engaged with your account → Last 30 days.
  3. Create Audience 2 — Facebook Page Engagers:
    Source: Facebook Page → People who engaged with your page → Last 30 days.
  4. Create Audience 3 — Video Viewers:
    Source: Video → People who watched at least 50% of any video → Last 30 days.
  5. Create Lookalike Audience (only after you have some engagers):
    Based on Audience 1 → Location: Kolkata → 1% similarity.
  6. Create Interest-Based Audience for cold targeting:
    Location: Kolkata (25 km radius) → Age: 18-35 → Interests: Cafes, Food, Travel, Restaurants, City Life, Zomato, Swiggy.
⚠️
Don't launch any ads yet. We're just preparing the audiences and creatives. Ads will go live closer to April 26 (brand reveal) and April 30 (launch). Ashish will confirm the budget and timing.
✅
End-of-Day Checklist for April 18:
☐ 4 ad creatives prepared and saved
☐ Custom audiences created in Meta Ads Manager
☐ Interest-based targeting audience created
☐ Screenshot all audience setups and send to Ashish
D-11

Launch Day Ammunition — First Real Content Piece

Sunday, April 19, 2026

1 Create the "Top 5 Cafes in Kolkata" Content Piece

This is Smart Kolkata's FIRST real content. It goes live on April 30 as the "content drop" alongside the launch. It must be incredible — this is what proves we deliver on our promise.

I need you to help me create the first-ever content piece for Smart Kolkata — a curated recommendation post. Title: "Top 5 Cafes in Kolkata You NEED to Try in 2026" Requirements: - Research and recommend exactly 5 cafes in Kolkata that are genuinely worth visiting - These should NOT be the most obvious/mainstream choices (no Starbucks, no CCD) - Mix: 2 well-known favorites + 2 underrated gems + 1 new/trending spot - For each cafe, provide: 1. Cafe name 2. Location (area in Kolkata) 3. What makes it special (2-3 lines — focus on WHY someone should go, not just a description) 4. Must-try item (specific dish/drink) 5. Vibe in one word (e.g., "Cozy", "Aesthetic", "Old-school charm") 6. Budget: approximate cost for 2 people 7. Best for: (e.g., "Date nights", "Work-from-cafe", "Friend hangouts") Tone: Smart, confident, slightly opinionated. "We went, we tried, this is the verdict." This should feel like a trusted friend recommending, not a review website listing.
Design the Carousel in Canva
CANVA — "TOP 5 CAFES" CAROUSEL (1080 × 1080, 7 slides): Slide 1 (Cover): - "Top 5 Cafes in Kolkata You NEED to Try 🔥" - Subtitle: "No fluff. No confusion. Just the best." - Smart Kolkata logo in corner - Beautiful food/cafe stock photo as background with dark overlay Slides 2-6 (One per cafe): - Cafe name (large, bold) - Area/location - "Why it's worth it:" one-liner - "Must-try:" dish/drink name - Vibe + Budget tag at bottom - Background: stock photo of cafe/food aesthetic (from Canva) - Consistent layout across all 5 slides Slide 7 (CTA): - "This is just our first recommendation." - "Follow @smartkolkata for more." - "Kolkata, sorted for you." - Logo + social handles

2 Brief Friends & Supporters for Day 1 + Launch Day Engagement

  1. Create a WhatsApp broadcast list or group with 20-50 friends/supporters.
  2. Send them a message (write in your own words, but cover these points):
TEMPLATE MESSAGE FOR FRIENDS: Hey! 👋 I'm launching a new page called Smart Kolkata on April 30 — it's a curated platform that helps people discover the best cafes, places, and experiences in Kolkata. Think of it as that one friend who always knows where to go. Here's how you can help: 1. Follow @smartkolkata on Instagram NOW (we go live with our first post on April 20) 2. When you see our posts, please LIKE, COMMENT, and SHARE — early engagement is crucial for the algorithm 3. On April 30 (launch day), I'll send you a reminder. Please engage heavily that day. That's it! Just 2 minutes of your time will make a huge difference. Thanks 🙏 [Your name]
  1. Set a calendar reminder for April 20 morning to remind the group that Day 1 is live.
  2. Set a calendar reminder for April 30 morning for launch day engagement push.

3 Final Pre-Launch Review

  • All 10 days of graphics/videos are created and saved
  • All captions are written and reviewed by Ashish
  • Days 1-6 are scheduled on Meta Business Suite + YouTube
  • Mystery DP is live on all 4 platforms
  • Official launch DP is saved and ready for Day 7 swap
  • Ad creatives are prepared
  • Custom audiences are set up
  • "Top 5 Cafes" content piece is ready for launch day
  • Friends/supporters have been briefed
  • 2-3 minute YouTube launch video is finalized
🔥
If ANYTHING is incomplete, today is the day to finish it. Tomorrow, the pre-launch begins. Everything must be ready.

PHASE 2 — Go Live: 10-Day Pre-Launch Content (April 20–30)

Content goes live every day at 6:00 PM IST. Days 1-6 are pre-scheduled. Days 7-10 + Launch Day are posted manually.

D1

DAY 1 — Mystery Teaser

Monday, April 20, 2026
Instagram Facebook YouTube LinkedIn

1 Morning (10 AM): Pre-Post Checks

  1. Open Meta Business Suite → verify the Day 1 post is still scheduled for 6 PM.
  2. Open YouTube Studio → verify the 15s teaser is scheduled for 6 PM.
  3. Send the WhatsApp broadcast: "Day 1 goes live at 6 PM today. Please engage when you see it! 🙏"

2 6:00 PM: Posts Go Live (Auto-Scheduled)

PlatformContentAction Needed
InstagramBlack image + "?" + "April 30"Auto-posts. Add to story manually with poll: "Something is coming... 👀"
FacebookSame as IGAuto-posts. Share to any relevant Kolkata groups.
YouTube15s dark teaser + city soundsAuto-posts. Add end screen elements if not added during scheduling.
LinkedInText post: Kolkata's problem + April 30POST MANUALLY at 6 PM. Copy caption from master doc. No image needed (text-only post performs well on LinkedIn).

3 6:00–9:00 PM: Engagement Window

  1. Reply to EVERY comment within the first 3 hours. This is critical for the algorithm.
  2. Keep replies mysterious: "Just wait 👀" / "All will be revealed..." / "April 30. Mark it."
  3. Do NOT reveal the brand name if anyone asks. Stay in character.
  4. Like and respond to all DMs.
  5. Share the IG post to your story (personal account too, if comfortable).
💡
Track engagement: At the end of the day, note down: total likes, comments, shares, and reach for each platform. Use a simple spreadsheet. This data will be useful for optimizing later days.
D2

DAY 2 — Endless Scrolling Frustration

Tuesday, April 21, 2026
Instagram Reel Facebook Reel Community Poll Poll Post

1 Content Goes Live at 6 PM

PlatformContentAction
InstagramReel: Endless scrolling frustrationAuto-scheduled. After it posts, add trending audio if Canva audio isn't great (re-upload natively with IG music if needed).
FacebookSame ReelAuto-posts via Meta Business Suite.
YouTubeCommunity pollMANUALLY post a Community tab poll: "When you're trying to find a place to eat in Kolkata, what's your biggest frustration?" Options: Too many options / Confusing reviews / Takes too long / All of the above
LinkedInPoll: Weekend planning strugglePOST MANUALLY. Create a LinkedIn poll: "Biggest struggle when planning a weekend in Kolkata?" Options: Too many choices / Unreliable reviews / No one curates for you / All of the above

2 Engagement

  1. Reply to all comments. Theme: empathy — "We feel you 😩" / "This is exactly why something needs to change..."
  2. On LinkedIn poll: engage with people who comment with thoughtful replies.
  3. Track engagement numbers at end of day.
D3

DAY 3 — Decision Fatigue Memes + Article

Wednesday, April 22, 2026
Story Series Carousel Short Article

1 Content Goes Live at 6 PM

PlatformContentAction
InstagramStory series: Decision fatigue memes (4-5 stories)POST MANUALLY — stories can't be scheduled. Post all 5 stories between 6-7 PM. Add polls, question stickers, and emoji sliders to boost interaction.
FacebookCarousel: "5 Things Kolkata is Tired Of"Auto-scheduled.
YouTubeShort: Street interview styleAuto-scheduled. This is the Kolkata montage Short.
LinkedInArticle: "Why Kolkata Needs Clarity"POST MANUALLY. Go to LinkedIn → Write Article → paste the article from the master doc. Add a cover image (create a simple one in Canva: dark bg + article title).

2 Engagement Focus

  1. IG Stories: check who's viewing and replying. Reply to DMs from story interactions.
  2. FB Carousel: reply to comments. Pin the best comment.
  3. LinkedIn Article: share the article in relevant Kolkata groups. Reply to all comments professionally.
D4

DAY 4 — Blurred Cafe Hint

Thursday, April 23, 2026
Post Post Short Vision Post

1 Content Goes Live at 6 PM

PlatformContentAction
InstagramBlurred cafe photo + hint textAuto-scheduled. Add to story: "Can you guess this cafe? 🤔" with question sticker.
FacebookSame as IGAuto-scheduled. Ask in caption: "Can you guess this spot?"
YouTubeShort: Kolkata iconic spots montageAuto-scheduled.
LinkedInVision post: "One rec, not 50"POST MANUALLY. Text post with the vision: "What if a platform didn't give you 50 options but just told you THE one worth your time?" + paste from master doc.

2 Engagement

  1. Encourage guessing in comments: "Close but not quite! 👀" / "You'll find out soon..."
  2. Track: Are people engaging more? Compare to Day 1-3 numbers.
D5

DAY 5 — 4 Categories Revealed

Friday, April 24, 2026
Carousel Carousel Short (30s) BTS Post

1 Content Goes Live at 6 PM

PlatformContentAction
InstagramCarousel: 4 categories revealedAuto-scheduled. Add story: "We just dropped a major hint 👀" with link to post.
FacebookSame carousel + captionAuto-scheduled.
YouTube30s animated category reveal ShortAuto-scheduled.
LinkedInBTS: "Researching hidden gems in Kolkata"POST MANUALLY. Share the behind-the-scenes process — talk about how you research and filter recommendations. Attach a photo (can be a screenshot of notes, or a designed graphic).

2 Engagement

  1. This is a BIG reveal moment. Ask in comments: "Which category are you most excited about?" Reply to every answer.
  2. Share carousel to story with a poll: "Which one do you want us to cover first? Food 🍕 / Places 🌆"
D6

DAY 6 — Hidden Gem Engagement

Saturday, April 25, 2026
Engagement Reel Tag-a-Friend Community Post Data Post

1 Content Goes Live at 6 PM

PlatformContentAction
InstagramReel: "What's your hidden gem?"Auto-scheduled (last auto-scheduled post). This reel's whole purpose is comments — the algorithm loves high-comment posts.
FacebookTag-a-friend postAuto-scheduled.
YouTubeCommunity post: "Guess what's launching?"POST MANUALLY on Community tab. Text: "Something is launching in Kolkata in 5 days... Can you guess what it is? Drop your guesses below! 👇"
LinkedInData post: Decision fatigue statPOST MANUALLY. "Did you know? The average urban Indian spends 20+ minutes just deciding where to eat. What if that could be reduced to 20 seconds? Something is coming." + paste from master doc.

2 Engagement — CRITICAL DAY

  1. This is the highest-engagement day before the reveal. Reply to EVERY SINGLE comment.
  2. Save interesting hidden gem suggestions from comments — these could become future content ideas for post-launch.
  3. Tomorrow is the brand reveal. Make sure the official DP and brand reveal video are ready to go.
🔥
TONIGHT (after 10 PM): Double-check that the brand reveal video, static post, new DP, and updated bios are all ready. Tomorrow is the biggest day of the pre-launch.
D7 🚀

DAY 7 — BRAND NAME REVEAL

Sunday, April 26, 2026 — THE BIG DAY
🚨
ALL POSTS TODAY ARE MANUAL. Nothing is pre-scheduled. You must be online and actively managing all platforms from 5:30 PM onwards. This is the most important day of the pre-launch.

1 Pre-Reveal Prep (Before 5 PM)

  1. Have ALL files open and ready: brand reveal video (both versions), static reveal post, new DP, updated bios.
  2. Open all 4 platforms in separate browser tabs.
  3. Send WhatsApp blast to supporters: "THE REVEAL IS AT 6 PM TODAY! 🚀 Please like, comment, and share the moment you see it!"
  4. Prepare Instagram stories for the reveal (create 3-4 hype stories to post right after the main post).

2 5:45 PM: Change DPs + Bios (All Platforms)

  1. Change Instagram DP from mystery "?" to official Smart Kolkata logo DP.
  2. Change Facebook Page DP to official logo DP.
  3. Change YouTube DP to official logo DP.
  4. Change LinkedIn DP to official logo DP.
  5. Update all bios — remove mystery language, add: "Kolkata, sorted for you ✦ Food | Places | Experiences | Lifestyle ✦ Launching April 30 🚀"
  6. Do this 15 minutes BEFORE the post so that when people click your profile, they see the new brand.

3 6:00 PM SHARP: Post the Reveal

PlatformContentHow to Post
InstagramReel: Brand Reveal VideoUpload the vertical brand reveal video as a Reel. Add caption from master doc. Add cover image (the static reveal graphic). Hashtags: #SmartKolkata #Kolkata #SortedForYou #LaunchingSoon #KolkataFood #HiddenGemsKolkata #ComingSoon
FacebookSame Reveal ReelUpload the video to the Facebook Page. Add FB-specific caption.
YouTubeFull 45s Brand Reveal VideoUpload the horizontal version. Title: "SMART KOLKATA — We're Here. 🚀" Add full description + tags.
LinkedInOfficial intro postPost the text from master doc + attach the static reveal image. Professional, confident tone.

4 6:00–6:30 PM: Story Blitz

  1. Immediately post Instagram stories:
    Story 1: "THE WAIT IS OVER" (bold text, dark bg)
    Story 2: Share the Reel to your story
    Story 3: "Say hello to Smart Kolkata 👋" with logo
    Story 4: "Kolkata, sorted for you." — countdown to April 30
  2. Post on personal Instagram story too (if comfortable): "We just launched something 🔥 @smartkolkata"

5 6:00–10:00 PM: Maximum Engagement Mode

  1. Reply to EVERY comment within minutes. Speed matters today.
  2. Replies should be warm and confident: "Welcome to Smart Kolkata! 🚀" / "Glad you're here! Big things coming April 30."
  3. Follow back anyone who follows (today only — builds goodwill).
  4. Like comments from supporters to boost them in the feed.
  5. Track all engagement metrics at end of night.
D8

DAY 8 — 3 Days Countdown

Monday, April 27, 2026

1 Post Manually at 6 PM (All Platforms)

PlatformContentNotes
Instagram"3 Days" countdown post + stories with countdown stickerPost the graphic. Add 4-5 stories throughout the day building hype. Add Instagram countdown sticker (set to April 30, 6 PM).
Facebook"3 days to go" postPost graphic + caption.
YouTubeShort: 3 days countdown montageUpload the Short.
LinkedInFounder story postPost the founder story you wrote on April 16. This is a text-first post — no image required (but add one if you created a banner).

2 Engagement + Community Building

  1. Continue replying to all comments and DMs.
  2. Start following relevant Kolkata food/travel pages (10-15 accounts). Like their recent posts. This puts Smart Kolkata on their radar.
D9

DAY 9 — Sneak Peek Content Cards

Tuesday, April 28, 2026

1 Post Manually at 6 PM (All Platforms)

PlatformContentNotes
InstagramCarousel: Sneak peek content cardsPost carousel + caption. Story: "2 days left 🔥" + share carousel to story.
FacebookSame carousel + "just the beginning"Post with FB caption from master doc.
YouTubeShort: Animated preview + "2 days"Upload Short.
LinkedInThought leadership: "Curated > Crowdsourced"Write/post a thoughtful take on why curated content beats crowdsourced reviews. Tie it back to Smart Kolkata's mission. Caption from master doc.
D10

DAY 10 — FINAL COUNTDOWN

Wednesday, April 29, 2026
⚡
This is the last day before launch. Maximum energy, maximum content. You should be posting stories throughout the entire day — not just at 6 PM.

1 All-Day Story Series (Instagram)

  1. 10 AM: Story — "24 hours." (dark bg, bold text)
  2. 12 PM: Story — "Tomorrow, everything changes."
  3. 2 PM: Story — BTS screenshot of content being prepped
  4. 4 PM: Story — "What took us months to build..."
  5. 5 PM: Story — "...launches TOMORROW."
  6. 6 PM: Main post goes live — giant "1" countdown image
  7. 7 PM: Story — Poll: "Are you ready? YES / ABSOLUTELY YES"
  8. 8 PM: Story — Final countdown sticker → April 30

2 Post Across All Platforms at 6 PM

PlatformContent
Instagram"1" post + all-day stories
Facebook"Tomorrow, Kolkata gets sorted" post
YouTube60s hype reel compilation
LinkedIn"Tomorrow is launch day" post

3 Evening: Final Launch Day Prep

  1. Finalize the launch day YouTube video (2-3 min). Watch it one last time. Make any final edits.
  2. Prepare the "Top 5 Cafes" carousel for posting tomorrow.
  3. Write the launch day WhatsApp message for supporters: "IT'S HERE 🚀 Smart Kolkata launches tomorrow at 6 PM. I need you to like, comment, and share everything. This is the big one!"
  4. Set alarm for 9 AM tomorrow. Launch day starts early.
  5. Breathe. You've done amazing work to get here. Tomorrow is going to be great. 🔥
DAY 11

LAUNCH DAY — Smart Kolkata Goes Live

Thursday, April 30, 2026
🚀
This is it. Everything you've built for 20 days leads to this moment. Be online from 9 AM. All posts go out manually for maximum control.

1 Morning (9 AM–12 PM): Pre-Launch

  1. Send WhatsApp blast to all supporters: "We're LIVE at 6 PM today. Please be ready to engage! 🚀"
  2. Post morning IG stories: "TODAY IS THE DAY" / "6 PM. Be here." / countdown sticker
  3. Double-check ALL files are ready: launch reel, "Top 5 Cafes" carousel, YouTube video, LinkedIn post.
  4. Check YouTube video upload — if it takes time to process, upload by 12 PM for a 6 PM premiere.

2 6:00 PM: LAUNCH — Post Everything

Post in this exact order, as fast as possible:

#PlatformContentDetails
1InstagramLaunch ReelUpload the brand reveal video with the new launch ending. Caption from master doc. All hashtags.
2Instagram"Top 5 Cafes" CarouselPost 5-10 minutes after the reel. This is the FIRST real content. Caption: "Our first recommendation is here. Top 5 Cafes in Kolkata you NEED to try 🔥"
3FacebookLaunch Video + CaptionUpload launch video + detailed caption.
4YouTube2-3 min Brand VideoPublish (or set premiere for 6 PM). Full description, tags, custom thumbnail, end screen.
5LinkedInOfficial Launch AnnouncementProfessional launch post + link to YouTube video. Tag relevant people/pages.

3 6:00–6:30 PM: Story Blitz

  1. Post 5-6 Instagram stories back-to-back:
  • "WE'RE LIVE 🚀" with confetti
  • Share the launch reel to story
  • Share the Top 5 Cafes carousel to story
  • "This is just Day 1. Imagine what's coming next."
  • "Follow + turn on notifications 🔔"
  • Link to YouTube video (swipe up or link sticker)

4 6:00 PM–Midnight: FULL ENGAGEMENT MODE

  1. Reply to every single comment and DM. This is non-negotiable today.
  2. Be warm, excited, and grateful: "Thank you! This is just the beginning 🚀" / "Glad you're here! Much more coming."
  3. Share any user-generated mentions to your story with a thank-you note.
  4. If someone asks "what are you launching?", reply with: "Kolkata's smartest discovery platform. One recommendation is all you need. Check our latest post 👆"
  5. Ask Ashish: should we boost the launch reel with a small Meta ad budget today?

5 End of Day: Capture Metrics

MetricIGFBYTLI
Followers/Subscribers gained today
Total reach
Likes (launch reel/video)
Comments
Shares/Reposts
Video views

Fill this out and send to Ashish by end of day.

🎉
Congratulations! Smart Kolkata is LIVE. The hard work pays off starting now. Every day after this, the content gets easier — because the platform is built, the brand is revealed, and the audience is growing. Well done!

Smart Kolkata — Pre-Launch Execution Plan

April 10 – April 30, 2026 | Prepared for the Smart Kolkata team

Sorted for you. Always.