Bhajanlal Commercial: 1.5M+ Google impressions and 480+ leads at ~₹33 each
Digital Marketing Manager · Dec 2024 – Nov 2025
A 26+ store electronics & gadgets retail chain across West Bengal & North East India. Joined with no organised social content system, an outdated website, and zero SEO visibility — left having built the content pipeline, landing-page system, and organic search presence from scratch.
Bhajanlal Commercial is a retail-focused business with a strong offline presence and a wide catalogue of consumer electronics. The objective was to strengthen digital visibility and turn that visibility into inquiries.
The main challenge was coordinating with store managers to align on live offers and discounts while planning content — and shooting clean, distraction-free footage was difficult with heavy in-store foot traffic during business hours.
I worked with each store manager to finalize offers and scheduled shoots during low-footfall hours. Product-focused short-form videos were planned, scripted, and created for every major launch, then paired with dedicated landing pages — purpose-built for each launch, store, or campaign — to convert that visibility into leads.
Alongside content, a twice-weekly localized blog strategy targeted high-intent local search terms (e.g. "Best AC Deals in Kolkata") and interlinked Google Business Profiles to compound organic visibility.
From a cold start to millions of monthly views
Metrics below reflect Meta Insights after content strategy took hold — taken over in December 2024 from a near-zero baseline. Consistent content execution drove a strong, compounding increase in views, reach, and engagement; product-focused creatives performed best, driving visibility at scale.
Reels scripted, shot, and promoted end-to-end
Every reel below was scripted, created, and promoted for a specific product launch or offer — view counts shown are lifetime performance for each piece.
Built out across every platform that mattered
480+ leads at ₹33.11 average cost per lead
Managed multiple lead-generation campaigns across Meta Ads with structured ad-set testing. Scaled winning campaigns based on lead quality, consistency, and cost efficiency, focusing on offers and regional targeting to drive relevant inquiries.
- 480+ leads generated
- ₹16,000 total spend
- ₹33.11 average cost per lead
1.5M+ impressions from localized content
Published localized blog content twice a week using high-intent local keywords, interlinked with Google Business Profiles for compounding visibility. Over 50% of traffic now comes from Google SERP and AI recommendations.
Results measured: Jan – Jun 2025 (Google Search Console)
12+ dedicated pages, one per launch or campaign
Pillar pages for AC purchases and store discovery, launch pages for every major phone release (Pixel 10, iPhone 17, Galaxy S24/S25/S26, Z Fold 7 & Flip 7), plus campaign pages for corporate gifting, insurance upselling, and seasonal promotions — each built for lead generation, SEO, or both.
Want results like this for your store or chain?
The same playbook — ads and landing pages built together, SEO compounding underneath — applies to any multi-location retail business.