Dreemofy Design: 3x Inbound Leads With a Full Funnel
Digital Marketing Consultant (May 2025 – Jun 2026), then in-house Digital Marketing Manager (Jul 2026 – Present)
A home interior design brand generating high-intent inquiries for residential projects. Ads were already running when I started — the problem wasn't lead volume, it was lead quality: inquiries lacking intent, budget clarity, or readiness to convert.
When we started in mid-2025, Dreemofy was already running ads but struggling to convert spend into meaningful business opportunities. The core issue wasn’t the number of leads — it was lead quality. Most inquiries lacked intent, budget clarity, or readiness to convert.
The client’s objective was clear: improve lead quality specifically through Google Ads, so the sales team spent time only on serious prospects — not tire-kickers.
We started with a focused Google Search Ads setup using generic-but-relevant keywords, monitoring performance, lead quality, and early conversion behavior to establish a reliable baseline. From there, every phase below was a direct response to what the data was actually saying — not a fixed plan executed blind.
Three phases, each earned by the last one’s data
Google Ads — Initial Phase
Jun – Jul 2025The first campaign launched to test demand and lead quality for interior design services, built around ~500 researched keywords narrowed to the 30 highest-potential terms. Delivered consistent impressions and clicks with acceptable lead quality — but volume stayed at just 1–2 leads per day, limited by the high cost of competitive keywords and a capped daily budget.
Meta Ads — Channel Expansion
Aug 2025 onwardsThe client wanted more daily leads without a major spend increase — relying on Google Ads alone would restrict growth. Based on the data, I recommended expanding to Meta Ads to increase daily lead volume while maintaining lead quality and cost efficiency. Multiple ad copies and creatives were tested, each targeting a different user mindset — budget clarity, design expertise, consultation value — with controlled A/B tests measuring CTR, CPL, and lead quality until a winning combination emerged.
Google Ads Relaunch — Full Funnel
Dec 2025Returned to search ads, this time backed by refined keyword mapping, optimized landing pages, WhatsApp automation for instant engagement, and a quick follow-up call system — turning a single channel into a complete funnel system.
Multiple messages, tested against each other
Instead of relying on a single message, I designed multiple ad copies and creatives, each targeting a different user mindset — budget clarity, design expertise, and consultation value, testing both problem-led and solution-led framing.
Tested in parallel, not assumed
To avoid assumptions, multiple audience sets were tested side by side: high-intent interest-based audiences, custom audiences built from engagement and website activity, and lookalike audiences built from existing lead data. Each was monitored on cost per lead, lead intent and relevance, and conversion consistency over time — one segment clearly outperformed the rest and was scaled as the winning audience.
~500 keywords, narrowed to 30
Deep keyword research uncovered real search intent in the interior design space. After filtering by intent, competition, cost, and relevance, keywords were grouped into five structured ad sets — from high-intent booking searches to awareness-stage and competitor terms — so spend could be prioritized toward what actually converts.
Every step of the funnel, instrumented
A dedicated landing page for Google Ads traffic, paired with full event tracking on dreemofy.com — from page view through form submission and WhatsApp click — so every optimization decision was backed by real funnel data, not guesswork.
From 308 leads to 839 in a single month
With the full funnel live, lead volume nearly tripled month over month — and qualification held up rather than diluting. Coached the sales team on faster, more consistent follow-up alongside the channel expansion, since a lead that's never contacted converts at the same rate as no lead at all.
Source: internal lead pipeline reports, Jul–Aug 2026
Struggling to convert ad spend into real business?
The same audit-first, multi-channel approach applies whether you’re running one channel or juggling five.